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5.17.2006

Predicting the Future

The challenge of any profession is to make the complex simple. Over our half-century of business improvements, we have directly experienced the complexity of running a sustainable business. Our job is to understand all of the underlying forces and nuances we experienced and make it simple. You cannot execute what is not understood or easily performed.

Predicting the future is not about crystal balls, reading entrails, or interpreting Nostradamus's quatrains. It is about understanding the most fundamental question in business: where is value today and where is it headed? Or what are my customers currently paying for and what will that be tomorrow?

Our organizational assessment FORECAST is the start of a process to capture an accurate and complete picture of your business. It allows a company to determine where and how value is being created and for whom, and what core competence is required to make this competitive advantage a reality.

Once we understand the competitive advantage opportunity of your market and position in that niche, we can help you identify the barriers and causes of gaps. FORECAST's analysis capabilities bring the internal barriers and causes, the upset conditions, to the scrutiny of all effected members of the organization.

Our research group designed FORECAST to be a flexible and customizable assessment to fit your unique issues. It is built on 26 micro-assessments such as Process Management and Customer Enthusiasm and can even evaluate your readiness for ISO as an example. Our ability to customize is limited only by the creativity of your questions.

The Four Critical Strategic Elements of Growth:
  1. Competitive Advantage: (MARKET INTELLIGENCE) The essence of understanding market leadership, it identifies where the organization can excel and is the matched set for Core Competency. Competitive Advantage exist in both real time and the future, understanding the under or unserved needs with significant financial gain of a targeted niche.

  2. Core Competence: (BRAND SUPERIORITY) It starts with brand, and what makes your brand superior in the eyes of the customer. Not just a marketing campaign, it is about perceived customer benefits of your end product and the experience of buying and using, it must be difficult for competitors to imitate, and finally creates uniqueness from anyone else.

  3. Discretionary Performance: (TALENT) The amount of performance the organization can capture beyond what is required. Typically, standards are set artificially low. No business is able to sustain itself when people do the minimum. Every successful company has a competitive advantage through people who work harder then required or compensated.

  4. Productive Capacity: (OPERATIONS) The essence of your business model, it measures the organization's ability to provide products, services, and customer enthusiasm to specified markets. It is the delivery component for Core Competency.
These form the core of our assessment technology; however, we are about more than gaining understanding. FORECAST's foundation is smaller, discrete assessments that provide the detail necessary to solve problems and create a plan to win.
Our assessment library includes:
  1. Clarity of Vision, Mission, Values

  2. Competitive Advantage

  3. Vertical and Horizontal Alignment

  4. Internal Operations and Support Processes

  5. High Performance Employment Systems

  6. Core Competence

  7. Performance Management

  8. Knowledge Management

  9. Team Effectiveness & Focus

  10. Learning & Growth

  11. Change Readiness & Management

  12. Customer & Market Dynamics

  13. Organizational Structure

  14. Environmental Dynamics

  15. Horizontal Links to Client Development

  16. Horizontal Links to Market & Innovation

  17. Leadership Effectiveness

  18. Sales Effectiveness

  19. Employee Inspiration

  20. Customer Enthusiasm

  21. Customer Intelligence

  22. Market Intelligence

  23. Competitive Intelligence

  24. Baldridge Award

  25. Innovation Management

  26. Process Management

  27. Quality Management

  28. Technology Management

  29. Project Management

  30. Management Efficiency

  31. Training System

  32. Productive Capacity

  33. Canada’s Best Managed Companies

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