Search AKLabs Library of Best Practices

1.12.2008

Best Practice - Intellectual Leadership

From Monday, 14JAN08 Investors Business Daily:
TOP EXECS CROWD SPEAKER CIRCUIT
´´Big companies are putting more chief executives and other honchos on the global speaking circuit to hone their corporate reputations.
A study by PR firm Weber Shandwick found....´´

Nice reference point for one of our best practices for fast and sustainable business growth - Intellectual Leadership.
Our research found that the fast growth - quickest to a billion dollars - companies achieved their success through creating brand. And that happened when the corporate executives made market intelligence a role responsibility and then used various media sources to make it known.

What are you doing to:
1. Understand the future of your industry and it`s clients, and
2. Capitalizing on the knowledge to enhance your brand?

notes from the field on our nokia8000 VIA (Virtual Internet Assistant)