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Showing posts with label customer intimacy. Show all posts
Showing posts with label customer intimacy. Show all posts

7.16.2009

Value Propositions

Business Model Decisions Driven by Value Discipline - misc notes from BlogTalkRadio. Remember the rules:
  • competitive in all three
  • exceed in one - primary
  • very good in another - secondary
  • cannot be great in all - confused organization

Operationally Efficient
  • Functions: Production, Logistics, Finance
  • Processes: Order Fulfillment, Resource Management
  • Information: Transactions, Costs, Time
  • Metrics: Costs, Quality, Time
  • Concerns: Past Trends, Transactions, Employee Tasks and Tools
  • Structure: Centralized Authority
  • Culture: Process, Product-Driven Conformance
  • Systems: Integrated Low Cost Transactional Processes
  • Management: Command and Control, Quality
Product Leadership
  • Functions: R&D, Legal (licenses), Engineering
  • Processes: Product Development, Concept to Customer Speed
  • Information: Linkages, Communications
  • Metrics: Ideas Thru the Funnel, Patents
  • Concerns: Future Trends, Portfolio of Products & Services, Ideas, Risks
  • Structure: Ad Hoc - Team Based, High Skills - Loose Structure
  • Culture: Process, Conceptual, Future driven, experimentation, Out-of-the-Box
  • Systems: Collaboration and Project Management Platforms
  • Management: Rewarding Innovation, Risk and Exposure
Customer Intimate
  • Functions: Marketing, Sales, Service
  • Processes: Marketing, Sales, Customer Loyalty
  • Information: Customer Perceptions, Customer Usage of Offer
  • Metrics: Loyalty, Customer Success, Testimonials
  • Concerns: Current Trends, Relationships, Employee Empowerment
  • Structure: Empowerment at Customer Contact Points, High Skills at the Boundaries between Functions and Departments
  • Culture: Customer Driven, Acceptance of Wide Variation of Needs, Immediate Customization
  • Systems: Detailed Customer Base, Linkages between Customer Needs and Processes, Analytical Tools
  • Management: Customer Quality Measures, Life time Value (Loyalty)
See Missing Link #1 for Overview