- competitive in all three
- exceed in one - primary
- very good in another - secondary
- cannot be great in all - confused organization
Operationally Efficient
- Functions: Production, Logistics, Finance
- Processes: Order Fulfillment, Resource Management
- Information: Transactions, Costs, Time
- Metrics: Costs, Quality, Time
- Concerns: Past Trends, Transactions, Employee Tasks and Tools
- Structure: Centralized Authority
- Culture: Process, Product-Driven Conformance
- Systems: Integrated Low Cost Transactional Processes
- Management: Command and Control, Quality
- Functions: R&D, Legal (licenses), Engineering
- Processes: Product Development, Concept to Customer Speed
- Information: Linkages, Communications
- Metrics: Ideas Thru the Funnel, Patents
- Concerns: Future Trends, Portfolio of Products & Services, Ideas, Risks
- Structure: Ad Hoc - Team Based, High Skills - Loose Structure
- Culture: Process, Conceptual, Future driven, experimentation, Out-of-the-Box
- Systems: Collaboration and Project Management Platforms
- Management: Rewarding Innovation, Risk and Exposure
- Functions: Marketing, Sales, Service
- Processes: Marketing, Sales, Customer Loyalty
- Information: Customer Perceptions, Customer Usage of Offer
- Metrics: Loyalty, Customer Success, Testimonials
- Concerns: Current Trends, Relationships, Employee Empowerment
- Structure: Empowerment at Customer Contact Points, High Skills at the Boundaries between Functions and Departments
- Culture: Customer Driven, Acceptance of Wide Variation of Needs, Immediate Customization
- Systems: Detailed Customer Base, Linkages between Customer Needs and Processes, Analytical Tools
- Management: Customer Quality Measures, Life time Value (Loyalty)